A. Setting the price based on the perceived value of the product to customers

B. Setting the price to achieve a target profit margin on the cost of production

C. Offering discounts to attract new customers

D. Setting the price at the market equilibrium level

A. A barrier that prevents competitors from entering a market

B. The cost associated with switching from one service provider to another

C. A strategy for increasing market share through aggressive pricing

D. The effort a company invests in improving customer relations

A. The original purchase price of a piece of equipment

B. The cost of producing a product

C. The research cost to introduce a new product

D. Future cost to maintain an asset

A. The decrease in the value of an asset over time due to wear and tear

B. The increase in the value of an asset due to appreciation

C. The amount of a company's liabilities

D. The process of selling off assets to raise cash

A. Liquidity is the profitability of the company over a period of time

B. Liquidity is the ability of a company to meet its short-term financial obligations

C. Liquidity measures the long-term growth prospects of the company

D. Liquidity is calculated by dividing the company's debts by its equity

A. To minimize market competition

B. To achieve economies of scale and expand market share

C. To reduce operational risk through consolidation

D. To enhance the range of products

A. A firm launching a new product line which competes with its existing products

B. An organization entering a new industry, all together, to expand its portfolio

C. Cutting prices to steal market share from the competition

D. Merging with a competitor to steal market share

A. A period of rapid economic expansion

B. A prolonged period of economic decline in real GDP

C. A temporary increase in inflation

D. A situation where unemployment reaches its lowest point

A. Estimating the cost of resources

B. Scheduling and tracking project tasks and milestones

C. Analyzing project risks

D. Communicating with stakeholders

A. Rent

B. Employee salaries

C. Utilities, like electricity

D. Raw materials

A. When the price of a good rises, the demand for it will rise

B. When the price of a good rises, the demand for it will fall

C. When the price of a good falls, the supply of it will rise

D. Demand for a good is always fixed and not influenced by the price

A. TV commercials

B. In-store promotions and sales

C. Content marketing and SEO

D. Direct mail offers to the target market

A. The market conditions of their industry

B. How to differentiate their product from competitors

C. The factors that affect competitive rivalry within an industry

D. The best pricing strategy for products

A. Grouping potential customers based on their geographical location

B. Grouping potential customers based on common characteristics and needs

C. Defining a market strategy based on competition

D. Categorizing customers according to their level of income

A. Setting prices based on the perceived value of the product to the consumer

B. Setting prices by adding a fixed markup to the cost of production

C. Lowering prices to penetrate a competitive market

D. Offering products for free and earning revenue from advertising

A. Social media advertising

B. Offering discounts at retail locations to encourage sales

C. Inbound marketing through content creation

D. Building a brand community

A. The company’s ability to meet short-term liabilities using its current assets

B. The profitability of the business over the long term

C. The efficiency of the company in converting inventory to cash

D. The overall growth rate of the business

A. The acquisition of another business

B. Selling off a portion of a company's assets or business units

C. Expanding the business into new geographic regions

D. The initial public offering of shares in the company

A. Financial assets of the company

B. The skills, knowledge, and experience of the workforce

C. The physical resources used in production

D. The ownership structure of the business

A. Offering products at a premium price with high profit margins

B. Lowering prices to encourage customers to switch brands

C. Charging customers higher prices for late payments or missed deadlines

D. Offering discounts based on early payment

A. New products which fully replace existing ones in the market

B. Products that improve existing solutions incrementally

C. Innovations that change or create new market dynamics and displace established businesses

D. Simple innovations that streamline existing processes

A. A market with a wide range of products and services

B. A market that caters to low-cost offerings for mass consumers

C. A market in which a few firms dominate

D. A market where a few firms dominate

A. Acquiring a competitor in the same industry

B. Merging with a supplier of raw materials

C. Entering a new geographic market

D. Expanding into unrelated business sectors

A. Patent

B. Machinery

C. Cash

D. Real estate

A. Each transaction is recorded only once

B. Each financial transaction has an impact on two accounts debit and credit

C. Business operates under the cash accounting system

D. Transactions are reported in the balance sheet of the company only

A. Customer support

B. Printing financial statements

C. Internal audit

D. Office premise maintenance

A. The use of only financial metrics in decision-making

B. The use of only financial metrics in decision-making

C. The customer at the heart of business strategy and decision-making

D. The internal operational efficiency of the organization

A. A dramatic increase in consumer demand

B. The fluctuation in inventory levels caused by changes in customer demand

C. The inefficiency in transportation logistics

D. A short-term increase in production costs